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Google Analytics 4 is the next generation of Google’s analytics platform and the successor to Universal Analytics. Google Analytics 4 provides several major improvements not present in Universal Analytics. Where universal analytics was only limited to session-based tracking with partial multi device and platform support, Google Analytics provides several upgrades such as:

• Cross-platform tracking
• Event-based tracking
• Multiple data streams for different devices and platforms
• Machine learning throughout to improve insights
• Big Query support
• Data de-duplication
• More accurate user journeys

These are just some of the features of Google Analytics 4 essential for any e-commerce or online business. Moreover, with the depreciation of Universal analytics starting in 2023, businesses should look towards moving to Google Analytics 4. If you want to easily integrate Google Analytics 4 or Universal Analytics on your nopCommerce-based online business, then nopStation is here with its Google Analytics 4 plugin for nopCommerce. This tracking and analytics plugin are developed to help make enabling Google Analytics on your nopCommerce based business easier. This plugin is multi-store supported and offers support for universal analytics and Google Analytics 4 along with eCommerce tracking, affiliate link tracking, scroll tracking along with custom event tracking. Google Analytics 4 support through this plugin helps you reduce development costs and manage Google Analytics 4 tracking on your site easily.

Features:

• Advanced eCommerce Tracking with events such as:

• Product: View product, view product category, add to Wishlist, remove from wish list Customer info: Login, Registration, customer email ID & contact number tracking Using these events, you get registration conversion details you can get customer email ID and phone number tracking:

• Orders: Order paid, Order Cancelled, Order Confirmed, Order refund  You can track order confirm and cancellations. One of the unique features of this plugin is that it also tracks order refunds through an event as well:

• Cart tracking: add to cart, view cart, remove from cart
• Purchase and checkout: begin checkout, Purchase conversion, purchase send order total Through these events you can easily track cart events and see conversion rates of customers:

• Outbound Link Tracking
• Affiliate Link Tracking
• Forms Tracking
• Scroll Tracking
• File Download Tracking
• Mobile & Email Link Tracking
• Custom Events Tracking
• Newsletter Tracking

So, easily integrate Google Analytics 4 support to your nopCommerce-based online store with nopStation’s Google Analytics 4 plugin. Don’t forget to check out nopStation’s collection of Sales and Analytics plugins as well.